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As the vacations means, many people are attempting to determine what to shop for our friends and family. We particularly wish to make this time of yr festive for youngsters. If you wish to satisfaction youngsters, you want to grasp what they’re concerned about: what LEGO set they’re dreaming about, what superheroes they’d be at liberty to peer on their pajamas, and what films you must take them to if you wish to make the vacations unforgettable.

On this article we check out the web actions of kids around the globe during the last 3 months to realize perception into the newest fads and to determine highest Christmas reward.

How we gather our statistics

Website online categorization

Our Kaspersky Protected Youngsters answer for house customers scans the contents of internet pages that kids attempt to consult with. If the web page falls into certainly one of 14 classes, the product sends an alert to Kaspersky Safety Community. In doing so, no private information is transmitted and consumer privateness isn’t violated. Observe:

It’s as much as oldsters to make a decision which content material to dam via tweaking the protecting answer’s personal tastes. Alternatively, nameless statistics are gathered for the entire 14 classes.

The ideas on this record was once bought from cellular gadgets working Android and iOS.

Internet filtering in Kaspersky Protected Youngsters lately covers the next classes:

  • Grownup content material
  • Alcohol, tobacco, narcotics
  • Violence
  • Profanity, obscenity
  • Guns, explosives, pyrotechnics
  • Task seek
  • Anonymizers
  • Device, audio, video
  • Playing, lotteries, sweepstakes
  • Web verbal exchange
  • On-line retail outlets, banks, cost programs
  • Videogames
  • Religions, non secular associations
  • Information media

Detailed descriptions of those classes are posted on our web page.

Seek question filtering

Taking a look at youngsters’s seek job is the easiest way to peer what they’re concerned about. Kaspersky Protected Youngsters can clear out children’ queries in 5 engines like google (Bing, Google,, Yahoo!, Yandex), in addition to on YouTube. Filtering objectives six probably unhealthy subjects: Grownup content material, Alcohol, Narcotics, Tobacco, Racism and Profanity.

This record gifts statistics on YouTube searches. The TOP 1,000 seek queries gathered from YouTube over the length from September to November 2021, inclusive, was once taken as 100%. The score was once in accordance with the selection of occasions a question was once enter, with out breakdown via area or language. The recognition of a subject is decided via its percentage of connected queries.

We’ve got break up the quest queries we gathered from September via November 2021 into a number of matter classes:

  • Videogames
  • Track
  • YouTube bloggers
  • Motion pictures, cartoons and TV presentations
  • Gacha Lifestyles
  • Memes
  • Leisure pursuits and crafts
  • Squid Recreation
  • Anime
  • ASMR
  • TikTok
  • Toys
  • Grownup content material
  • Sports activities
  • Tutorial content material
  • Miscellaneous

Keep watch over the usage of systems

Kaspersky Protected Youngsters permits oldsters to keep watch over and restrict the period of time their youngsters spend on apps on their gadgets. This learn about attracts on anonymized information at the selection of hours youngsters spent on apps on gadgets working the Android working gadget on the planet as a complete.

We decided 10 global’s most well liked apps. We took the sum of the hours spent on those apps for 100%. The proportion breakdown within the TOP 10 displays the selection of hours spent on each and every app.

Over the previous couple of years, now we have seen a pattern of kids moving their actions from desktop and computer computer systems to cellular gadgets. In this day and age, most kids are actively the usage of no longer simplest computer systems but additionally smartphones and capsules. To get a hold of essentially the most correct reward forecast, we wish to bear in mind of which apps youngsters are spending essentially the most time on, which web sites they open in cellular browsers and which movies they’re gazing maximum on YouTube.

10 most well liked Android apps, September–November 2021 (obtain)

In September, October and November 2021, youngsters the world over — if truth be told, as all the time — spent maximum in their time at the YouTube app: 31.42% of the time spent on 10 most well liked apps. WhatsApp, a messaging provider, was once 2nd with 19.17%, with TikTok coming in a detailed 3rd, with 18.77%. Kids have no longer utterly deserted Instagram, but it surely was once a whopping 13 proportion issues at the back of TikTok, accounting for simplest 5.21% in their time.

Kids spent relatively extra time browsing within the Google Chrome browser than enjoying Roblox — 7.08% as opposed to 6.82% — whilst Roblox relatively outpaced the wildly standard sport Brawl Stars, which accounted for 4.78% of kids’s time. Snapchat was once 8th (and 3rd amongst social networks), with 2.45%, whilst Viber, the second one most well liked messaging provider, was once 9th with 2.16%. Rounding out the ten maximum used apps was once Netflix, with 2.15%.

Kaspersky Protected Youngsters Android and iOS indicators distribution via class, September–November 2021 (obtain)

Let’s glance extra intently at youngsters’s actions in cellular browsers: web sites of which classes they visited in fall 2021. Essentially the most sought-after web sites had been the ones used for verbal exchange (35.68%) and internet sites with audio and video content material (33.75%). Those classes had been adopted via on-line retail outlets (9.99%) and assets about gaming (7.54%). Web pages with grownup content material had been 5th, with 3.68%. Previously, once we gathered statistics within the Protected Youngsters classes simplest from Home windows and macOS PCs, we assumed that kids most well-liked to consult with most of these assets from cellular gadgets. Our assumption was once right kind to a definite extent. However, youngsters and young people are considerably much less concerned about erotic and pornographic content material than in video games, tune, films and on-line buying groceries.

Kids’s YouTube seek queries via matter class, September–November 2021 (obtain)

We already know that YouTube is the preferred and maximum visited web page amongst youngsters far and wide the sector. To resolve precisely what they’re concerned about, we wish to have a look at what movies they’re in search of maximum incessantly. To try this, we analyzed youngsters’s TOP 1,000 seek queries over the length from September to November 2021.

In first position on the subject of reputation had been gaming-related queries (28.43%). In 2nd position had been queries associated with tune (19.14%). The 3rd position, with 16.29%, took names of channels and bloggers that quilt a variety of content material and are due to this fact tough to fit right into a unmarried matter. Subsequent, with 12.07%, had been the names of cartoons, films and TV presentations youngsters had been on this autumn. Searches for the sport Gacha Lifestyles and the whole lot associated with it accounted for five.36% of seek queries. Memes represented 2.98% of seek queries, whilst channels and movies with DIY directions represented 2.55%. As well as, the South Korean TV display Squid Recreation was once this type of sensation q4 that we determined it merited its personal class. Seek queries associated with it made up 2.49% of the preferred queries right through this era.

Let’s glance extra intently at each and every of the preferred subjects youngsters searched for thus we will be able to see what their newest obsessions are and get a hold of reward concepts for this Christmas.

Video games

Best YouTube video game-related searches, September–November 2021 (obtain)

Essentially the most common searches had been for the names of gaming bloggers or channels on YouTube (41.68% of all game-related queries). The preferred bloggers amongst youngsters are MrBeast (in English), EdisonPts (in Russian) and Paluten (in German). The second one most well liked searches had been associated with Minecraft (22.43%), particularly the queries “minecraft”, “minecraft 100 days” and “minecraft are living”. Judging via seek queries, movies associated with the web sport Roblox (5.92%), probably the most TOP 10 most well liked apps on Android, are of much less hobby to children than Minecraft Let’s Performs. As for Brawl Stars (5.44%), children additionally like to play on their very own moderately than watch walkthroughs. Fortnite Struggle Royale, which we’ve all come to grasp and (most likely no longer) love previously few years, accounts for 4% of all YouTube gaming searches. The till just lately mega-popular Amongst Us, on the other hand, has already began to bore its younger fan base: its percentage of searches was once a paltry 0.97%. In the meantime, the battle for youngsters’ consideration has been joined via some new avid gamers previously 3 months: Genshin Affect (1.67%) and Poppy Playtime (1.58%).

Genshin Affect is an open-world delusion sport that we could avid gamers discover and resolve puzzles alongside the way in which. The sport options an anime-style glance.

Poppy Playtime, then again, is an indie survival horror sport, the primary bankruptcy of which straight away wowed children when launched in October 2021. One of the vital memorable characters within the sport is Huggy Wuggy, a blue hairy monster this is already the topic of many memes and its personal movies. Within the non-virtual global, there could also be the Huggy Wuggy plush toy to stay children entertained. In addition to a Pop It model of mentioned monster.

The remainder game-related searches (14.89%) are for different video games and sport studios, which personally make up a mere percentage of the full. Those come with, as an example, the video games Famous person Strong, Simply Dance and Conflict Royale, in addition to children’ sport developer Toca Boca.


In 2nd position via percentage of YouTube searches is tune (19.14%). The preferred musicians q4, as in last few years, are BTS, BlackPink, Morgenstern, Instasamka, Lil Nas X, Ariana Grande and Two times. The preferred songs are Love Nwantiti via CKay and two new solo tracks via BlackPink member LISA — LALISA and MONEY. Regardless of no longer being new, the Ok-pop phenomenon continues to hobby children and position extremely. This reality is utilized by international stars who report joint tracks with Korean performers to maximise YouTube perspectives, as a result of children greater than someone watch tune movies and continuously replay the similar observe time and again. Q4, as an example, youngsters confirmed hobby within the band Coldplay, who prior to now had no longer been on their radar. All on account of the crowd’s joint hit with BTS — My Universe.

Along with Ok-pop, youngsters incessantly pay attention to artists made well-known via the social community TikTok, which has just lately turn into a key issue within the tune business. If a observe is going viral on TikTok, it’s a assured hit. As with Korean stars, established artists looking for to lift their profile amongst children are prepared to collaborate with TikTok-made upstarts. For instance, Russia’s Nikolay Baskov launched a collaboration with probably the most nation’s most well liked Tiktokers, Danya Milokhin.

Should you’re searching for a present in accordance with a kid’s musical personal tastes, you received’t move improper via gazing their favourite video and selecting out an merchandise of clothes or accent on show there. It doesn’t even wish to be a particular merchandise, simply one thing in track with the overall vibe. You’ll be able to additionally purchase a couple of fine quality, trendy headphones for listening in encompass sound. A subscription to a tune streaming provider will even make your kid glad. And purchasing a price ticket to peer their favourite staff will win you loads of brownie issues and create delightful recollections that may remaining a life-time — worthwhile.

Motion pictures, cartoons and TV presentations

Distribution of YouTube seek queries within the Motion pictures, cartoons and TV presentations class, September–November 2021 (obtain)

A number of the TOP 1000 most well liked YouTube searches, 12.07% are for films, cartoons and TV presentations. And of this determine, 56.38% are for cartoons. Essentially the most searched-for cartoons within the fall of 2021 had been Peppa Pig, Luntik, The Barkers and Ladybug & Cat Noir.

TV presentations are in 2nd position via seek frequency: 35.33% of all searches for films, cartoons and presentations. Q4, children watched Russian comedy display Что было дальше? (What Came about Subsequent), the 6th season of the Russian display Patsanki, the German presentations Hilf mir! Jung, pleite, verzweifelt and Berlin — Tag & Nacht, the Korean drama A Great thing about Revenge and the undying Mr Bean.

And, after all, there was once no escaping the all-conquering Korean display Squid Recreation, which is so standard we made it a separate merchandise. All the Web gave the impression to move loopy with dalgona recipes, whilst retailer cabinets had been actually overflowing with plush toy variations of the sinister, but comical masked guards. Even supposing you haven’t noticed the collection, it’s tough to not have heard of it. Even if it’s no longer meant for more youthful audience, any child might be thrilled via a present related to this type of break hit. Along with a fluffy safety guard, it’s essential to provide a couple of vintage Vehicles Slip-On shoes in white. Even after the recognition of the collection wanes, light-colored shoes are certain to stay a classy dresser merchandise. You’ll be able to additionally pick out up a Squid Recreation-based tutorial reward. For instance, a sport of marbles will briefly educate your kid the adaptation between ordinary or even numbers.

Motion pictures account for simply 8.29% of searches and in addition display much less selection than, say, cartoons. Maximum continuously, youngsters looked for Venom: Let There Be Carnage and Spider-Guy: No Means House. The very best reason why to visit the films or revel in a comfy circle of relatives viewing over the Christmas length!

Toys and science: Extra excellent gift concepts

But even so the preferred seek subjects, we’ve highlighted some much less standard ones that may nonetheless lend a hand with reward concepts. For instance, amongst toys, children maximum continuously looked for LEGO and Barbie — merely make a selection a LEGO set or doll that fits your kid’s likes and pursuits. Amongst searches on tutorial subjects, youngsters confirmed hobby within the animal global and clinical experiments. Why no longer check out a children’ chemistry set for Christmas, or throw a physics-themed birthday celebration? A shuttle to an aquarium or a zoo could also be a really perfect choice.


You don’t wish to learn that to seek out the very best reward on your kid, you want to grasp the place his or her pursuits lie. But even so the most obvious standard issues that almost all children love, each and every kid has their very own particular person pursuits and leisure pursuits. Additionally, to pick out the appropriate reward, you want to grasp no longer simplest the newest developments and your kid’s present passions, but additionally how briefly they turn into out of date. Best the day gone by youngsters had been mad about Amongst Us, but nowadays it’s amassing mud, having been supplanted via Huggy Wuggy and the Squid Recreation guards. And the day prior to the day gone by (an eternity in the past), spinners and slimes had been the entire rage, whilst now Pop It’s in. What the following day will carry is someone’s wager. In spite of everything, it’s price remembering {that a} reward isn’t all the time one thing sensible and tangible. The most efficient provide of all is certain feelings.

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