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DoubleClick by the use of Google refers to the DoubleClick Digital Promoting platform which is a separate division inside Google. This is Google’s most advanced selling tools set, which comprises 5 interconnected platform portions.

DoubleClick Advertising and marketing marketing campaign Manager: the ad-serving platform, referred to as an Ad Server, that delivers commercials to your customers and measures all internet promoting, even right through screens and channels.

DoubleClick Bid Manager – the programmatic bidding platform for bidding on top quality ad inventory from more than 47 ad marketplaces at the side of Google Display Neighborhood.

DoubleClick Ad Exchange: the field’s biggest ad marketplace for purchasing display, video, mobile, Search and even Facebook inventory.

DoubleClick Search: is further tough than AdWords and used for getting search commercials right through Google, Yahoo, and Bing.

DoubleClick Inventive Solutions: for designing, turning in and measuring rich media (video) commercials, interactive and expandable commercials.


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