DoubleClick via Google refers to the DoubleClick Digital Promoting platform which is a separate division inside Google. This is Google’s most advanced selling equipment set, which comprises 5 interconnected platform portions.
DoubleClick Advertising and marketing marketing campaign Manager: the ad-serving platform, referred to as an Ad Server, that delivers commercials to your consumers and measures all internet promoting, even all through presentations and channels.
DoubleClick Bid Manager – the programmatic bidding platform for bidding on top of the range ad inventory from more than 47 ad marketplaces along with Google Display Neighborhood.
DoubleClick Ad Trade: the world’s biggest ad marketplace for purchasing display, video, mobile, Search and even Facebook inventory.
DoubleClick Search: is further powerful than AdWords and used for getting search commercials all through Google, Yahoo, and Bing.
DoubleClick Ingenious Solutions: for designing, handing over and measuring rich media (video) commercials, interactive and expandable commercials.