DoubleClick by the use of Google refers to the DoubleClick Digital Promoting platform which is a separate division inside of Google. This is Google’s most difficult selling equipment set, which contains 5 interconnected platform parts.
DoubleClick Selling promoting advertising and marketing marketing campaign Manager: the ad-serving platform, referred to as an Ad Server, that delivers ads in your shoppers and measures all internet promoting, even in all places displays and channels.
DoubleClick Bid Manager – the programmatic bidding platform for bidding on high quality ad inventory from more than 47 ad marketplaces in conjunction with Google Display Staff.
DoubleClick Ad Trade: the sector’s greatest ad marketplace for purchasing display, video, cellular, Search and even Facebook inventory.
DoubleClick Search: is further tricky than AdWords and used for getting search ads in all places Google, Yahoo, and Bing.
DoubleClick Inventive Solutions: for designing, handing over and measuring rich media (video) ads, interactive and expandable ads.