DoubleClick by the use of Google refers to the DoubleClick Digital Promoting and advertising platform which is a separate division within Google. This is Google’s most advanced selling apparatus set, which comprises 5 interconnected platform portions.
DoubleClick Advertising marketing campaign Manager: the ad-serving platform, known as an Advert Server, that delivers ads in your customers and measures all internet promoting, even all over screens and channels.
DoubleClick Bid Manager – the programmatic bidding platform for bidding on high quality advert inventory from more than 47 advert marketplaces in conjunction with Google Display Neighborhood.
DoubleClick Advert Exchange: the world’s biggest advert marketplace for purchasing display, video, cell, Search and even Facebook inventory.
DoubleClick Search: is additional tough than AdWords and used for buying search ads all over Google, Yahoo, and Bing.
DoubleClick Ingenious Solutions: for designing, delivering and measuring rich media (video) ads, interactive and expandable ads.