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DoubleClick by the use of Google refers to the DoubleClick Digital Promoting platform which is a separate division inside Google. This is Google’s most advanced selling equipment set, which accommodates 5 interconnected platform components.

DoubleClick Advertising and marketing marketing campaign Manager: the ad-serving platform, referred to as an Ad Server, that delivers ads in your customers and measures all internet promoting, even during displays and channels.

DoubleClick Bid Manager – the programmatic bidding platform for bidding on top of the range ad inventory from more than 47 ad marketplaces at the side of Google Display Neighborhood.

DoubleClick Ad Alternate: the world’s largest ad marketplace for purchasing display, video, cellular, Search and even Facebook inventory.

DoubleClick Search: is further difficult than AdWords and used for buying search ads during Google, Yahoo, and Bing.

DoubleClick Creative Solutions: for designing, delivering and measuring rich media (video) ads, interactive and expandable ads.


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